Dae

Desert-born. Naturally radiant.
Inspired by the golden beauty of the desert, Dae brings luxury and nature together in harmony. Each formula is infused with nourishing botanicals like cactus flower and moringa seed oil to hydrate, repair, and enhance your hair’s natural shine. With its signature scent and clean, performance-driven ingredients, Dae transforms everyday haircare into a sunlit ritual of effortless beauty.